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This week I’m presenting two videos featuring music by Jon Hopkins, one of my favourite electronic music producers.

First up is Open Eye Signal, directed by Aoife McArdle. Before even seeing the video, I was a big fan of the song as it brought to mind a vibe similar to Hold Tight London by The Chemical Brothers; combining a rolling beat, hope and movement. The video cleverly incorporates freedom in a total sense, that of running away from the past; negative, and towards the future; the hopeful. There isn’t one without the other, it tells us.

The boy, bruised, bitter and fleeing from an unnamed threat, moves through contrasting sweeps of open landscapes and closed suburbia, differing climates and varying degrees of wealth. The expert use of  focal depth and color tone (signature features of McArdle’s work) highlights and obscures aspects of the journey he takes. Bruises heal, peace rises, the playfulness and joy in him develops, fears lessen; all to the melodic and meditative pulse.

Directed by Aoife McArdle

Released: 2013

Links: aoifemcardle.com

Astonishing music video accompanying the song ‘Nouveau Parfum’ by Boggie, depicting the augmentation process underlying modern depictions of beauty. The singer/songwriter herself is the star of the video, but as time progresses she is revealed to be wholeheartedly a victim of the process itself, rarely catching the eye of the camera. However, she is neither shy nor bashful, expressing more of a tired, impatient, and slightly accusatory air to us, the viewers. To me, she’s saying, I haven’t changed, I’m still me. Physical modification is not the modification of my identity.

The lyrics are saddening and also hopeful. I’ve included the English translation below – I think they’re an integral part of the song.

Directed by: Nándor Lőrincz, Bálint Nagy

Released: 2013

boggie-nouveau-video

Is it gonna be Prada, Hugo Boss, Chanel, Giorgio Armani, Cartier, Azarro, Sisley, Escada, Gucci Naf Naf, Nina Ricci, Lancôme, Kenzo, or still more?
Is it gonna be Bruno Banani, La Bastidane, Estée Lauder, Guerlain, Burberry and Thierry Mugler, Bourjois, Chloé, Jean-Paul Gautier, Valentino? I just don’t know anymore

Which do I choose?
Why do I choose it?
Who’s making me choose it?
I’m not their product
As for beauty and preciousness, 
They can’t change me
Matchless, without equal,
The new perfume is myself. The new perfume is me.
New perfume

Will it be Cavalli, Bulgari, Givengi, Dolce & Gabana, Paco rabana, or Lacoste, Tommy Hilfiger, Yves Saint Laurent? I just don’t know anymore,

Which do I choose?
Why do I choose it?
Who’s making me choose it?
I’m not their product
As for beauty and preciousness, 
They can’t change me
Matchless, without equal,
The new perfume is myself. The new perfume is me.
New perfume

 
As for beauty and preciousness, 
They can’t change me
Matchless, without equal,
The new perfume is myself. The new perfume is me.
New perfume