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Astonishing music video accompanying the song ‘Nouveau Parfum’ by Boggie, depicting the augmentation process underlying modern depictions of beauty. The singer/songwriter herself is the star of the video, but as time progresses she is revealed to be wholeheartedly a victim of the process itself, rarely catching the eye of the camera. However, she is neither shy nor bashful, expressing more of a tired, impatient, and slightly accusatory air to us, the viewers. To me, she’s saying, I haven’t changed, I’m still me. Physical modification is not the modification of my identity.

The lyrics are saddening and also hopeful. I’ve included the English translation below – I think they’re an integral part of the song.

Directed by: Nándor Lőrincz, Bálint Nagy

Released: 2013

boggie-nouveau-video

Is it gonna be Prada, Hugo Boss, Chanel, Giorgio Armani, Cartier, Azarro, Sisley, Escada, Gucci Naf Naf, Nina Ricci, Lancôme, Kenzo, or still more?
Is it gonna be Bruno Banani, La Bastidane, Estée Lauder, Guerlain, Burberry and Thierry Mugler, Bourjois, Chloé, Jean-Paul Gautier, Valentino? I just don’t know anymore

Which do I choose?
Why do I choose it?
Who’s making me choose it?
I’m not their product
As for beauty and preciousness, 
They can’t change me
Matchless, without equal,
The new perfume is myself. The new perfume is me.
New perfume

Will it be Cavalli, Bulgari, Givengi, Dolce & Gabana, Paco rabana, or Lacoste, Tommy Hilfiger, Yves Saint Laurent? I just don’t know anymore,

Which do I choose?
Why do I choose it?
Who’s making me choose it?
I’m not their product
As for beauty and preciousness, 
They can’t change me
Matchless, without equal,
The new perfume is myself. The new perfume is me.
New perfume

 
As for beauty and preciousness, 
They can’t change me
Matchless, without equal,
The new perfume is myself. The new perfume is me.
New perfume